Discover the perfect keywords for your business!

Conduct extensive keyword research

When it comes to keyword mapping, the first step is to do extensive research on relevant keywords. We still take advantage of this chance, even if you have previously conducted keyword research, to identify other terms that your site may be able to rank for.

There are a variety of approaches that may be used to accomplish this. Most website promoters favours a keyword mapping tool, such as SEMrush or Ahrefs, that they use on a regular basis.

It doesn't matter whatever keyword/mapping tool you use; the goal is to first determine which search phrases your site is currently ranking for. Using this information, we can then uncover similar keywords to add into relevant sites in order to more effectively target searchers' keyword intent.

Consider the following scenario: you are optimising a website for a plumbing company. In order to determine which keywords the site is already ranking for, the first step is to do a search.

Run the URL through an analysis tool such as SEMrush to get a better understanding of it. Then create a list of the terms for which the site is currently ranking. We then proceed to look for terms that are relevant to your first search.

Keyword Investigation of Competitors

Additionally, we do rival keyword research in addition to determining where your site ranks for certain search phrases. We may accomplish this manually by looking at the tags and content of your rivals' websites.

Alternatively, we may use tools like as SEMrush, SpyFu, and Ahrefs to automatically compare your site and your rivals' sites, and to discover which keywords they are ranking for in search results.

Once we have determined which search phrases your rivals are ranking for, we include these keywords into your keyword mapping process and identify more similar keywords that you may target in order to outrank your competitors.

Organize Your Keywords into Categories

In order to classify your keywords into categories we first organise them into groups. This is something that can be accomplished with a simple Excel spreadsheet.

In this case, the goal is to organise relevant keywords into categories that may then be used in the content of pages and blog posts.

Further, to map out search phrases from your keyword analysis, we may establish various categories of keywords that are connected to terms like "how to repair a toilet" and "how to unblock a drain" as well as terms like "when to contact a plumber," "how to locate a plumber," "plumber near me," and so on.

It is important to note that they are all distinct domains with distinct search intent. Every time we produce a page or post that is relevant to any of these categories, you are able to quickly pull up a list of complementary keywords that are all listed together for you to use in your writing.

Create a keyword map for your business

Once we've organised your keywords into categories, it's time to match them up with the pages and content on your site that are related to those categories.

Starting with another page or table in your spreadsheet, we complete this task. Different individuals come up with different layouts, but the main concept is to construct either a column or row of keyword categories and a matching column or row of pages and content for each keyword category.

We will be able to map out precisely which sets of keywords should be included into which pages as a result of this process.

Using this information, we may improve current pages, content, and site architecture with more relevant keywords.

Develop pages and content ideas based on your categories of interest

In addition to optimising and upgrading current pages and content, you may want to consider creating new pages that are specifically targeted towards your keyword categories.

We Begin this by entering fresh content themes and page ideas into your spreadsheet to get the ball rolling in this direction.

As soon as this is completed, you'll be able to be certain that all future content will be completely consistent with your keyword approach. Identifying gaps in your content and developing new content to address those gaps will also become easier as a result of this process.

Rinse and repeat as necessary

Once we have completed your keyword mapping, you keep an eye on your pages to check how your keywords are doing in terms of performance. This may be accomplished via the use of free or paid keyword tools.

In order to continue to tune and improve your keyword map and content strategy, we keep track of which keywords are working effectively.

Keyword mapping is a continuous process that does not occur in a single instance. We go back to it on a frequent basis and utilise it to break into new verticals and areas of search when opportunities arise.

Using keyword mapping to identify new keywords, we organise them, design relevant content, and structure your site for search visibility and traffic is a simple yet effective method of increasing search visibility and traffic.

Do you need assistance with your keyword strategy? If this is the case, we can help companies of all sizes with their SEO and digital marketing needs. See our SEO and digital marketing services for additional information on what we can do for your business.

Do you have any queries or would like a quote? Please contact us and we will respond to you within 24 hours of receiving your message.