Professional social media content and strategy!

We match your social media content strategy to the people you want to reach

In marketing, the first step is always to find and understand your target audience. Who are the people who need your product or service the most, and how can you reach out to them? The only way to make an accurate profile of a consumer is to do a lot of research. This helps you figure out what to do next in the process.

Pick your social media sites

Before you start making content, you should make sure that the platform you're using is where your target audience really hangs out. People from many different kinds of groups use different social media sites. We find out which social media channels are most popular with people who fit the profile of your ideal client.

We examine the effectiveness of prior social media posts

If your company already has social media profiles that are being used, you can get a lot of useful information right now. We look at the data from the platform to find out what has worked well and what hasn't. We find the best-performing pieces of content and look at what they all have in common: What kind of things were they? Images? Video? Text? How did the conversation sound? What kind of message did it send? When did it first become public?

We make a list of all of your SM goals and objectives

To have a good social media content strategy, you need to set some goals and objectives. What do you specifically want to do with your social media accounts in the next week, month, or three months? It's a good idea to set individual post performance goals, such as click-through rates (CTRs), conversion rates, and engagement rates, in addition to setting broad performance goals, like growing your following or website traffic.

We look into your competitors and the most important people in your industry

Competitors, influencers, and complementary company accounts can give you interesting information and ideas that you can use to build your own social media content strategy. When we look at the social media profiles of our competitors, we keep the following in mind:

• Do careful, in-depth research.
• How do competitors communicate to each other on social media?
• How many people are following them on each social media site.
• How often they put out new books.
• What kinds of things they are putting out.
• Which content gets the most people interested and involved?
• You might also get ideas for original content from the feeds of your competitors (just be sure not to copy from them).
• We also find gaps in the kinds of content offered by brands in your area. This helps you find a market niche that your company might be able to fill with its own content.

We choose what kind of content you want to share on social media

When it comes to your social media content, it should have the same look, feel, tone, and voice as your brand. We figure out what kind of content will be best for your business. For example, what should your articles be about? What messages or information will be most helpful to your customers, and how can you share those things in a way that will keep them interested?